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VITAMINS IN A SOFT DRINK CAN?Vitamins have gotten some bad press lately (according to a meta-study, the manner and results of which a number of researchers take issue with).However, that isn't stopping the two major soft drink makers, Coca-cola and Pepsi. In the near future, both beverage manufacturers will bring to the market new brands that are fortified with vitamins and minerals. Apparently, both companies see value in promoting the inclusion of these micro-nutrients in their product lines. The question is, of course, why are these companies suddenly pushing vitamins? The answer may lie in consumer survery information, gathered by Morgan Stanley in 2006, that indicated that only ten percent of respondents identified diet colas as a healthy choice. Moreover, nearly three out of ten survey participants expressed a reluctance to drink artificially sweetened beverages, possibly due to health concerns spurred as a result of studies involving specific sweetners. Accordingly, the new products offered by Pepsi and Coca-cola will not be referred to as soft drinks, but, rather, as sparkling beverages. In addition to these vitamin and mineral enriched beverages, Pepsico will introduce Diet Pepsi Max, a diet drink with added caffeine and ginseng and Tava a beverage which will contain vitamin B3, vitamin B6, and Vitamin E , and the mineral chromium. The Coca-cola also produces a drink called Enviga which contains the green tea extract, EGCG, which purportedly has the ability to speed up one's metabolism. Return to: Vitamins Notes on Vitamins Vitamin Stuff homepage |
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